Hootsuite pricing free#

Let’s take a look at how you can benefit from it. Sprout Social can help you with that, thanks to its Listening feature. Remember we mentioned that you can increase engagement by creating trendy content? If you need to make several posts in bulk, you can do it for multiple social media platforms – it significantly reduces the time you spend on developing a content calendar. Finally, the scheduling feature lets you make a post immediately, use a calendar, or auto-schedule with Sprout queue, which suggests the best time to post based on your audience activity. There’s an option to save a post as a draft and add visuals (either upload or create in Canva). Each of them is meant to optimize your social media performance and attract more followers to your profiles.Īs you can see, you can preview your post as you type it. Sprout SocialĪs you can see from the screenshot below, Sprout Social has five main features – Engagement, Publishing and Scheduling, Analytics, Listening, and Employee Advocacy. However, our goal is to help you see the differences, so let’s consider the features of Sprout Social and Hootsuite separately. And the best part is that all these perks are available through a unified dashboard. In general, these two solutions are very similar – they both allow content curation and scheduling, track metrics, and do social listening. Now, let’s turn to the main point – comparing features between Sprout Social and Hootsuite.

Hootsuite pricing free#

So, if you own a small organization and run your marketing efforts on a shoestring budget, you should be aware that Hootsuite’s free plan won’t let you be as flexible with your social media marketing strategy as you’d like to be. For instance, this TechRadius reviewer says that this feature is a lifesaver – it helps his enterprise stay aware of all the comments and DMs and keep them organized: You can access and prioritize them, assigning tasks to your teammates to handle the most critical inquiries.

We’ll talk about this feature a bit later, but it essentially stores all your incoming messages in one dashboard. And that’s where Sprout Social’s Social Inbox tool comes to save the day. That said, it is understandably difficult to keep track of all the DMs you receive, especially if you’re running several social media accounts. Moreover, according to Sprout Social’s own research, 64% of consumers want brands to communicate with them – they believe it strengthens their relationships. Most businesses receive hundreds of messages on social media every day, and it is a big mistake to disregard them. But since you’re here to find out more about this solution, let’s take a look at both advantages and disadvantages to help you make a well-informed decision. We’ve already covered Sprout Social as one of Hootsuite alternatives in this article, though it only gives a general overview of the tool. Sprout Social: Advantages and Disadvantages With Hootsuite, you can run social media ads on Instagram, LinkedIn, and Facebook.

The tool also delivers real-time reports to help you assess the results of your advertising campaigns objectively. You can use Hootsuite’s unified dashboard to run social media ads and promote posts that have great performance.

What helps Hootsuite stand out from the crowd?ĭefinitely its Advertise feature.